Sales on a Shoestring: How to Advertise Books.
London: Andre Deutsch (1956). First edition. 170 pp w/index. Offsetting to endpapers, else near fine in very good plus, price-clipped dust jacket. Prologue by Sir Allen Lane. Epilogue by William Foyle. Special chapter on selling books in the United States by Fon W. Boardman, Jr.
$25.00
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$75.00Philadelphia: University of Pennsylvania Press (1994)First US edition.
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